There was a rumour going around the internet recently that Tesla was hiring actors to sell their state-of-the-art, zero-emission luxury cars. It’s not true. In fact that would be a bit tame for a company that has literally ripped up the rulebook when it comes to selling cars. “We do not hire actors to tell […]
We live in the age of the customer.
The Internet has given power to the individual by offering transparency, accessibility and a voice that can be heard.
To succeed in this new world, your business needs to truly put the customer at the heart of everything you do. This requires an obsession with your customer, an excellence in how you run your operations and a rigor in managing your finances that together will deliver sustainable growth.
How can we help you on this journey? By arguing with you. By pushing you into uncomfortable places. By making you work in challenging ways. By forcing you to ask difficult questions whilst providing brutally honest answers.
Why? Because we are partners, not suppliers. As partners, we also inspire you, bring magic and fun to your journey and leave you with a new way of working that truly puts the customer at the heart of everything you do.
What can a North London animal refuge, dealing with stray and unwanted cats and dogs teach businesses about customer-led best practice? Quite a lot it turns out. The Mayhew Animal Home is one of the most effective animal welfare organisations in London, helping thousands of dogs and cats to escape a life of abandonment, cruelty […]
Branding, marketing & sales are all about the promises you make but customer experience is about the promises you keep. The way a company reflects its culture is in their value proposition. In the past marketing could make a lot of claims some of which really didn’t hold water. But now in a world of […]