At a recent Comotion breakfast briefing in the Shard, Carol Savage looked at various aspects of how technology was changing brand/customer interactions. Carol has over two decades of experience as a Managing Director, CMO and latterly Chief Customer Officer, and was keen to create a discussion about three key questions: How does technology change how […]
We live in the age of the customer.
The Internet has given power to the individual by offering transparency, accessibility and a voice that can be heard.
To succeed in this new world, your business needs to truly put the customer at the heart of everything you do. This requires an obsession with your customer, an excellence in how you run your operations and a rigor in managing your finances that together will deliver sustainable growth.
How can we help you on this journey? By arguing with you. By pushing you into uncomfortable places. By making you work in challenging ways. By forcing you to ask difficult questions whilst providing brutally honest answers.
Why? Because we are partners, not suppliers. As partners, we also inspire you, bring magic and fun to your journey and leave you with a new way of working that truly puts the customer at the heart of everything you do.
Is there a recipe for transformation? Can a business genuinely transform itself to be customer-led? How do you get started? These were the questions addressed by Comotion associates at a recent breakfast discussion and whilst these questions are straightforward, some of the answers challenge accepted wisdom. The roadmap As consultants we are often in the […]
You and a friend go out shopping and you both buy the same thing, only they pay less for it than you do. They don’t have a specific discount or loyalty card. But based on their profile, an AI has decided that you will buy at a higher price than your friend. How does that […]