There was a rumour going around the internet recently that Tesla was hiring actors to sell their state-of-the-art, zero-emission luxury cars. It’s not true. In fact that would be a bit tame for a company that has literally ripped up the rulebook when it comes to selling cars. “We do not hire actors to tell […]
What can a North London animal refuge, dealing with stray and unwanted cats and dogs teach businesses about customer-led best practice? Quite a lot it turns out. The Mayhew Animal Home is one of the most effective animal welfare organisations in London, helping thousands of dogs and cats to escape a life of abandonment, cruelty […]
There is a brilliant story covering the press rounds about a $10M lawsuit in the US that has been won due to the lack of a comma in a state law. The specific comma in question is an “Oxford comma” which has been fought over for years as part of a pedantic war concerning the […]
Today we are very proud to announce that we have been shortlisted by the Management Consulting Association. The winner is announced in April, and there are still interviews to go, but irrespective it is a fabulous accolade for the team. It has taken us just under 4 years to get here, having started with a […]
Over the past two months, we are really proud to announce that three of our clients have been nominated as finalists at awards ceremonies. Lloyds Commercial bank has just received its second award nomination at the Financial Innovation Awards for P.AC.E – the agile delivery platform that we built together, which allows the bank to take ideas on a piece […]
It is with a slight sense of trepidation that I start a blog by suggesting that the world’s most venerable strategy house may be thinking too operationally. However, having just read “The CEO Guide to customer experience”, the aim is to make that very argument. I will start with a pure supposition that, during the […]
So – just had a fabulous conversation with Andrew Ingram, personal assistant to SC, who I am presently talking to about a consulting role. Having agreed with SC about what time I am talking to him, Andrew then emailed me to say that SC was busy at that time, therefore, could I book another time to […]
Ryanair has really felt the pain. After years of growth, the feedback from its client base was that customers could just not take any more.
Actually Vue – it is nearly 2016. Auld Lang Syne will be ringing out in a matter of weeks and yet I am feeling so 2004.
Marketforce asked me to think about how a company should align its customer experience to your corporate goals so suggested the following article:
Rob is the founder and MD of Comotion – a growth consultancy that helps companies to build sustainable revenues by reinventing themselves as customer-led businesses discusses the future of business at the Digital Leaders Trends Briefing on the 24th September 2015.
I recently spent the day at the Marketforce 20:20 CX Summit in London listening to someexcellent speakers debate the state of the nation in the world of Customer Experience (CX). It has been a while since I attended a conference and so I was interested to see how the discipline had progressed.
If you’ve ever felt like a company really ‘took advantage of you, knew what you needed and squeezed you for every penny’ then you might be interested to hear about this story I recently came across.
Ron Baker’s article on Earning his Mouse Ears Part I (you can read Part II and Part III here) gives a fascinating insight into his experiences of attending the Disney University.
One of Forrester’s analysts, Kerry Bodine, recently wrote an excellent article on howService Design relates to CX and UX.
Rob Millar, Director at Transform UK, talks to Manchester Business School about the lessons he’s learnt in business.