Technology and customer relationships breakfast briefing: follow-up and audience reactions


At a recent Comotion breakfast briefing in the Shard, Carol Savage looked at various aspects of how technology was changing brand/customer interactions and was keen to create a discussion about three key questions: How does technology change how customers behave? How does technology change customer expectations? How should companies react? The audience, consisting of senior […]

Was Tesla hiring actors to sell their state-of-the-art, zero-emission luxury cars?


There was a rumour going around the internet recently that Tesla was hiring actors to sell their state-of-the-art, zero-emission luxury cars. It’s not true. In fact that would be a bit tame for a company that has literally ripped up the rulebook when it comes to selling cars. “We do not hire actors to tell […]

Promises, Promises


Branding, marketing & sales are all about the promises you make but customer experience is about the promises you keep. The way a company reflects its culture is in their value proposition. In the past marketing could make a lot of claims some of which really didn’t hold water. But now in a world of […]

My musings on learning proper CX


I’ve been working for a global high street bank for the last 18 years and recently had the opportunity to second at 7 organisations across a variety of sectors. It’s been an incredibly eye-opening experience and enabled me to better understand these organisations. My key objective on this excursion away from my normal business line were to understand how these new organisations deliver exceptional customer […]