Introduction The Comotion Associate network met for their monthly associate breakfast in May. The focus of the meeting was to look at how AI will impact customer experience. The explosion of AI is likely to have a huge impact on how businesses communicate and how they manage their interactions with their customers. There is, of […]
We need to talk about transformation. In the age of Digital, it’s broken. Let’s take a look at the transformation paradigm: change is happening, whether we are talking about big, disruptive innovation that entirely alters your customers’ expectations, or there’s an accumulation of smaller things which are slowly rendering you ineffective, vulnerable to your competition […]
I am very fortunate to live in London and attend many conferences, briefings and networking events on a weekly basis. It’s a core part of my business dna. I attend events with several objectives: to gain knowledge, to build my network, to be challenged in my thinking and hopefully be inspired. Every conference I attend […]
Actually Vue – it is nearly 2016. Auld Lang Syne will be ringing out in a matter of weeks and yet I am feeling so 2004.
Marketforce asked me to think about how a company should align its customer experience to your corporate goals so suggested the following article:
It is hard enough getting initiatives delivered in business without have to deal with people constantly telling you about all the things that might go wrong, or about why your initiative won’t work. Ignore these people at your peril. Larger organisations are particularly prone to “groupthink” because of hierarchical management structures. Employees are usually expected […]