What is your value proposition?

When I’m working with a new client this is the first question I like to ask: What is your value proposition? The best responses are concise and answer 3 additional questions: Who is your customer? What is their problem? What is being exchanged? It is amazing to see that flash of terror running across their […]


Can your organisation play the Digital Transformation game?

Ultimately for Digital Transformation to be successful within your organisation you must firstly have the capability to develop a good strategy and, secondly, have the skills to execute it. With Harvard Business School quoting only 8% of business leaders are ‘very effective’ at strategy development and execution together (and 63% rated as either neutral or […]


What is the role of the Customer Success Director?

CONTENT: Customer Success Director is apparently the fastest growing job title on Linked-In. But what exactly is Customer Success, and how is it different to Customer Experience? I recently caught up with Dan Steinman from Gainsight who is running Pulse, Europe’s largest Customer Success conference in London on the 28-29 November.  So what is Customer Success and why […]


Managing Change and Innovation in the Government Digital Service

A few insights   The theme of our latest associate breakfast was: – ‘Delivering product & proposition innovation in organisations’ We asked one of our associates, Clare McKitrick to share some of the things she learnt from doing just that at the Government Digital Service. Comotion has created a process to help organisations deliver innovation […]


Was Tesla hiring actors to sell their state-of-the-art, zero-emission luxury cars?

There was a rumour going around the internet recently that Tesla was hiring actors to sell their state-of-the-art, zero-emission luxury cars. It’s not true. In fact that would be a bit tame for a company that has literally ripped up the rulebook when it comes to selling cars. “We do not hire actors to tell […]