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Technology and the customer relationship

At a recent Comotion breakfast briefing in the Shard, Carol Savage looked at various aspects of how technology was changing brand/customer interactions. Carol has over two decades of experience as a Managing Director, CMO and latterly Chief Customer Officer, and was keen to create a discussion about three key questions: How does technology change how […]

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A Model for Transforming to a Customer-Led Business

Is there a recipe for transformation? Can a business genuinely transform itself to be customer-led? How do you get started? These were the questions addressed by Comotion associates at a recent breakfast discussion and whilst these questions are straightforward, some of the answers challenge accepted wisdom. The roadmap As consultants we are often in the […]

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When AI goes too far

You and a friend go out shopping and you both buy the same thing, only they pay less for it than you do. They don’t have a specific discount or loyalty card. But based on their profile, an AI has decided that you will buy at a higher price than your friend. How does that […]

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Change in large organisations: adapt & accommodate

Sometimes making change in a large organisation is like pushing water up a hill. We used to describe the team I was a part of within the large corporate organisation that I worked at as the “speed boat beside the oil tanker”. But you need to come home to the mother ship. And sometimes there […]

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The Most Important Acronym Businesses Have Never Heard Of

Imagine it is 2007 and your business has just heard that Apple are launching this thing called “The App Store” in the next 12 months. Although Apple themselves are still not entirely certain how it would work, they are convinced that the potential is massive. Would you spare the time to find out more? Flash forward […]

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Agile or fragile? How to develop a new operating model

Designing and implementing a new operating model is one of the biggest challenges an organisation can undertake, and increasing pressures and strategic priorities mean that results need to be achieved in a shorter and shorter timescale. Do the agile approaches that have arisen over the last few years – mainly in the development of digital […]

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Myth-busters: The fashion retailer and the snow tire

As part of our series of myth-busters about exceptional customers experiences (both good and bad), we are asking customer experts from around the world to talk about things that stood out for them. In this instalment, Lenny Heymann, Director at UBM talks about the fashion retailer and the snow tire. Ever heard the one about […]

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Why Silos Damage Customer Experiences

Silos may be a great way to store grain, but can cause problems when silo mentality runs unchecked in a company.   Silos are not necessarily a bad thing; they often foster expertise in different areas and promote a sense of individuality, accountability and responsibility, as well as ensuring focus around specific business deliverables. These […]

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Developing a Customer Driven Business: Core concepts and practical steps

At a recent Comotion Breakfast Briefing, Stephen Ingledew, who until recently was the Managing Director, Customers and Marketing at Standard Life, presented ‘Five key steps in developing a customer driven business’ based on his many years of experience and lessons with established financial services businesses. Most recently this was with Standard Life, where he led the transformation of the marketing […]

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Forget structure – organise around the customer!

As a statement of intent, creating a Chief Customer Officer, Head of Customer Experience or similar role, helps organisations to switch from their traditional product/service orientation to one focused on customer value. But what organisational structure should go with the new role? A ‘full-fat’ CCO with a department of customer evangelists, or a more agile […]

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Understanding the Customer; building better conversations through deeper insight

At a recent Comotion Breakfast Briefing, Stephen Ingledew, who until recently was the Managing Director, Customers and Marketing at Standard Life, presented ‘Five key steps in developing a customer driven business’ based on his many years of experience and lessons with established financial services businesses. Most recently this was with Standard Life, where he led the transformation of the marketing […]

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Developing a Customer Driven Business: The internal challenges

At a recent Comotion Breakfast Briefing, Stephen Ingledew, who until recently was the Managing Director, Customers and Marketing at Standard Life, presented ‘Five key steps in developing a customer driven business’ based on his many years of experience and lessons with established financial services businesses. Most recently this was with Standard Life, where he led the transformation of the marketing and customer functions […]

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Annette Höher-Bäuerle on what it takes to keep a promise

A year and a half ago, we made a promise to our customers. Usually, in case our customers are not happy when they arrive in their hotel, they tend to tell us only after their holiday. This makes it quite difficult to help them while they’re on holiday and provide them with the best time […]

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An interview with Rob Millar at Verdict Financial

Written by Daoud Fakhri. The original article can be found here In October 2016 we spoke to Rob Millar, managing director of Comotion Consulting, about his work setting up an “innovation engine” at a major UK retail bank to help drive transformation and change at the bank. What is an innovation engine, and how has this helped the bank […]

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Comotion Presents: Scary CX Stories Part 2

Day 2, rage against the machine! In honour of the upcoming Halloween festivities, our team at Comotion will be sharing some of their own CX stories – some terrifyingly great, others rather petrifyingly awful. Our second part comes from Sofia Reimchen, who experienced first-hand what happens when you replace humans with machines at vital stages of […]

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Comotion Presents: Scary CX Stories Part 1

Day 1, now THAT’s a thriller! In honour of the upcoming Halloween festivities, our team at Comotion will be sharing some of their own CX stories – some terrifyingly great, others petrifyingly awful. Our first story comes from Nish Kotak, our great connector, and this one’s about a scarily good insurance experience: “I recently switched […]

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The challenges of The Chief Customer Officer

So, now that you’re a Chief Customer Officer, what’s your remit? Well, that depends on your organisation, although there are three scenarios that we are seeing more and more of:  1) You’re a Board member and budget holder: In these situations, you have the opportunity to make a significant change in the way that the customer […]