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A Dog is not just for Christmas (nor is Customer Service)

What can a North London animal refuge, dealing with stray and unwanted cats and dogs teach businesses about customer-led best practice?  Quite a lot it turns out. The Mayhew Animal Home is one of the most effective animal welfare organisations in London, helping thousands of dogs and cats to escape a life of abandonment, cruelty […]

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Promises, Promises

Branding, marketing & sales are all about the promises you make but customer experience is about the promises you keep. The way a company reflects its culture is in their value proposition. In the past marketing could make a lot of claims some of which really didn’t hold water. But now in a world of […]

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The Talecco CCO report 2017

Comotion’s sister company Talecco conducted in depth research into the current state of the market for CCOs. This report gives the results. Download Report It covers: What creates the need for a CCO? Customer focus and customer-led leadership are increasingly hot topics and indicators of commercial success To become customer-led requires a shift in the DNA of a […]

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Don’t confuse the customer issue

What does it mean in practice for the “non-customer-facing” parts of your business to be customer-led? To get to that answer, you first have to take yourself through some potentially difficult re-education. Here’s my two-step guide. Step One. It sounds lovely to think of your internal users and departments as “customers” of the back-office teams […]

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Culture change and its challenges

Recently I attended a Comotion breakfast where their framework for building  a culture of innovation was discussed. It led me to thinking about culture change.   It is one of those phrases which could easily pop up in Lucy Kellaway’s column on business jargon in the FT.  Whether it’s the famous, although apparently incorrectly appropriated, Drucker […]

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Associates Breakfast Briefing: AI and Customer Experience

Introduction The Comotion Associate network met for their monthly associate breakfast in May. The focus of the meeting was to look at how AI will impact customer experience. The explosion of AI is likely to have a huge impact on how businesses communicate and how they manage their interactions with their customers. There is, of […]

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Technology and customer relationships breakfast briefing: follow-up and audience reactions

At a recent Comotion breakfast briefing in the Shard, Carol Savage looked at various aspects of how technology was changing brand/customer interactions and was keen to create a discussion about three key questions: How does technology change how customers behave? How does technology change customer expectations? How should companies react? The audience, consisting of senior […]

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Technology and the customer relationship

At a recent Comotion breakfast briefing in the Shard, Carol Savage looked at various aspects of how technology was changing brand/customer interactions. Carol has over two decades of experience as a Managing Director, CMO and latterly Chief Customer Officer, and was keen to create a discussion about three key questions: How does technology change how […]

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A Model for Transforming to a Customer-Led Business

Is there a recipe for transformation? Can a business genuinely transform itself to be customer-led? How do you get started? These were the questions addressed by Comotion associates at a recent breakfast discussion and whilst these questions are straightforward, some of the answers challenge accepted wisdom. The roadmap As consultants we are often in the […]

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When AI goes too far

You and a friend go out shopping and you both buy the same thing, only they pay less for it than you do. They don’t have a specific discount or loyalty card. But based on their profile, an AI has decided that you will buy at a higher price than your friend. How does that […]

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Change in large organisations: adapt & accommodate

Sometimes making change in a large organisation is like pushing water up a hill. We used to describe the team I was a part of within the large corporate organisation that I worked at as the “speed boat beside the oil tanker”. But you need to come home to the mother ship. And sometimes there […]

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The Most Important Acronym Businesses Have Never Heard Of

Imagine it is 2007 and your business has just heard that Apple are launching this thing called “The App Store” in the next 12 months. Although Apple themselves are still not entirely certain how it would work, they are convinced that the potential is massive. Would you spare the time to find out more? Flash forward […]

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Agile or fragile? How to develop a new operating model

Designing and implementing a new operating model is one of the biggest challenges an organisation can undertake, and increasing pressures and strategic priorities mean that results need to be achieved in a shorter and shorter timescale. Do the agile approaches that have arisen over the last few years – mainly in the development of digital […]

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Myth-busters: The fashion retailer and the snow tire

As part of our series of myth-busters about exceptional customers experiences (both good and bad), we are asking customer experts from around the world to talk about things that stood out for them. In this instalment, Lenny Heymann, Director at UBM talks about the fashion retailer and the snow tire. Ever heard the one about […]

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Why Silos Damage Customer Experiences

Silos may be a great way to store grain, but can cause problems when silo mentality runs unchecked in a company.   Silos are not necessarily a bad thing; they often foster expertise in different areas and promote a sense of individuality, accountability and responsibility, as well as ensuring focus around specific business deliverables. These […]

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Developing a Customer Driven Business: Core concepts and practical steps

At a recent Comotion Breakfast Briefing, Stephen Ingledew, who until recently was the Managing Director, Customers and Marketing at Standard Life, presented ‘Five key steps in developing a customer driven business’ based on his many years of experience and lessons with established financial services businesses. Most recently this was with Standard Life, where he led the transformation of the marketing […]

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Forget structure – organise around the customer!

As a statement of intent, creating a Chief Customer Officer, Head of Customer Experience or similar role, helps organisations to switch from their traditional product/service orientation to one focused on customer value. But what organisational structure should go with the new role? A ‘full-fat’ CCO with a department of customer evangelists, or a more agile […]