Branding, marketing & sales are all about the promises you make but customer experience is about the promises you keep. The way a company reflects its culture is in their value proposition. In the past marketing could make a lot of claims some of which really didn’t hold water. But now in a world of […]
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At a recent Comotion breakfast briefing in the Shard, Carol Savage looked at various aspects of how technology was changing brand/customer interactions. Carol has over two decades of experience as a Managing Director, CMO and latterly Chief Customer Officer, and was keen to create a discussion about three key questions: How does technology change how […]
Recently I attended a Comotion breakfast where their framework for building a culture of innovation was discussed. It led me to thinking about culture change. It is one of those phrases which could easily pop up in Lucy Kellaway’s column on business jargon in the FT. Whether it’s the famous, although apparently incorrectly appropriated, Drucker […]