Who have we helped?

Our clients
Our passion lies in building customer-led businesses. Here are just a few examples of how we did that…
Our clients
We work with a wide variety national and international brands across a range of sectors

avios

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consumer-council-water

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Kodak

LGC

lilys

lloyds-retail

Lloyds

Reed-exhibitions

regus

southern-water

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telefonica

tes

thomas-cook

vaultex

william-reed

Our thoughts
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When AI goes too far

You and a friend go out shopping and you both buy the same thing, only they pay less for it than you do. They don’t have a specific discount or loyalty card. But based on their profile, an AI has decided that you will buy at a higher price than your friend. How does that […]

140H

Evolution, not Transformation: Fixing Change for the Digital Age

We need to talk about transformation.  In the age of Digital, it’s broken. Let’s take a look at the transformation paradigm: change is happening, whether we are talking about big, disruptive innovation that entirely alters your customers’ expectations, or there’s an accumulation of smaller things which are slowly rendering you ineffective, vulnerable to your competition […]

vaultex-sml

Don’t confuse the customer issue

What does it mean in practice for the “non-customer-facing” parts of your business to be customer-led? To get to that answer, you first have to take yourself through some potentially difficult re-education. Here’s my two-step guide. Step One. It sounds lovely to think of your internal users and departments as “customers” of the back-office teams […]