The world has changed

We live in the age of the customer.
The Internet has given power to the individual by offering transparency, accessibility and a voice that can be heard.

To succeed in this new world, your business needs to truly put the customer at the heart of everything you do. This requires an obsession with your customer, an excellence in how you run your operations and a rigor in managing your finances that together will deliver sustainable growth.

How can we help?

How can we help you on this journey? By arguing with you. By pushing you into uncomfortable places. By making you work in challenging ways. By forcing you to ask difficult questions whilst providing brutally honest answers.

Why? Because we are partners, not suppliers. As partners, we also inspire you, bring magic and fun to your journey and leave you with a new way of working that truly puts the customer at the heart of everything you do.

We build customer-led businesses.

What we do
Each client is unique, and we deliver a customised approach drawing on our four core offerings
Who we work with
We work with a wide variety national and international brands across a range of sectors

Homepage logo slider

What they say about us
Our passion lies in building customer-led businesses. Here are just a few examples of how we did that…
Our thoughts
reed-sml

Culture change and its challenges

Recently I attended a Comotion breakfast where their framework for building  a culture of innovation was discussed. It led me to thinking about culture change.   It is one of those phrases which could easily pop up in Lucy Kellaway’s column on business jargon in the FT.  Whether it’s the famous, although apparently incorrectly appropriated, Drucker […]

StockSnap_LA9RAW6FJS

Forget structure – organise around the customer!

As a statement of intent, creating a Chief Customer Officer, Head of Customer Experience or similar role, helps organisations to switch from their traditional product/service orientation to one focused on customer value. But what organisational structure should go with the new role? A ‘full-fat’ CCO with a department of customer evangelists, or a more agile […]