So, now that you’re a Chief Customer Officer, what’s your remit? Well, that depends on your organisation, although there are three scenarios that we are seeing more and more of: 1) You’re a Board member and budget holder: In these situations, you have the opportunity to make a significant change in the way that the customer […]
We recently hosted our Chief Customer Officer Breakfast Autumn Briefing at the Shard. Our keynote speaker was Kerry Prince, Portfolio Director at Reed Exhibitions, who we invited to tell of her experiences transforming a brand within the organisation. Kerry has been tasked with taking one of the core events within the Reed Exhibition portfolio that […]
There's a new breed of officer emerging in the marketplace. Whether you call them Chief Customer Officer, Customer Director or even Head of Customer, it's a role that spans a wide spectrum.