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The challenge of new technology requires a genuinely customer-focused strategy

The report on the recent Comotion breakfast briefing on the impact of technology on brand and customer interactions, and the subsequent questions and issues raised by attendees shows that in a world of rapidly changing technology some things don’t change. In particular the need for a genuinely customer-focused strategy and the challenges facing its adoption […]

140H

Evolution, not Transformation: Fixing Change for the Digital Age

We need to talk about transformation.  In the age of Digital, it’s broken. Let’s take a look at the transformation paradigm: change is happening, whether we are talking about big, disruptive innovation that entirely alters your customers’ expectations, or there’s an accumulation of smaller things which are slowly rendering you ineffective, vulnerable to your competition […]

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The Talecco CCO report 2017

Comotion’s sister company Talecco conducted in depth research into the current state of the market for CCOs. This report gives the results. Download Report It covers: What creates the need for a CCO? Customer focus and customer-led leadership are increasingly hot topics and indicators of commercial success To become customer-led requires a shift in the DNA of a […]

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Structuring a team to be customer-led

There’s been a lot of talk about businesses becoming ‘customer centric’ lately. I’ve just returned to the UK after spending the last 6 years living and working in the US where this has been especially clear. America – the land of the free and fancy, customer-related titles. Aside from these accolades, what does clearly putting the […]

188H

Speaking machine with the PA

So – just had a fabulous conversation with Andrew Ingram, personal assistant to SC, who I am presently talking to about a consulting role. Having agreed with SC about what time I am talking to him, Andrew then emailed me to say that SC was busy at that time, therefore, could I book another time to […]

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Was Tesla hiring actors to sell their state-of-the-art, zero-emission luxury cars?

There was a rumour going around the internet recently that Tesla was hiring actors to sell their state-of-the-art, zero-emission luxury cars. It’s not true. In fact that would be a bit tame for a company that has literally ripped up the rulebook when it comes to selling cars. “We do not hire actors to tell […]