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Embrace your dissenters

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It is hard enough getting initiatives delivered in business without have to deal with people constantly telling you about all the things that might go wrong, or about why your initiative won’t work. Ignore these people at your peril. Larger organisations are particularly prone to “groupthink” because of hierarchical management structures. Employees are usually expected […]

Understanding the Customer; building better conversations through deeper insight

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At a recent Comotion Breakfast Briefing, Stephen Ingledew, who until recently was the Managing Director, Customers and Marketing at Standard Life, presented ‘Five key steps in developing a customer driven business’ based on his many years of experience and lessons with established financial services businesses. Most recently this was with Standard Life, where he led the transformation of the marketing […]

Comotion Presents: Scary CX Stories Part 1

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Day 1, now THAT’s a thriller! In honour of the upcoming Halloween festivities, our team at Comotion will be sharing some of their own CX stories – some terrifyingly great, others petrifyingly awful. Our first story comes from Nish Kotak, our great connector, and this one’s about a scarily good insurance experience: “I recently switched […]

Was Tesla hiring actors to sell their state-of-the-art, zero-emission luxury cars?

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There was a rumour going around the internet recently that Tesla was hiring actors to sell their state-of-the-art, zero-emission luxury cars. It’s not true. In fact that would be a bit tame for a company that has literally ripped up the rulebook when it comes to selling cars. “We do not hire actors to tell […]

When AI goes too far

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You and a friend go out shopping and you both buy the same thing, only they pay less for it than you do. They don’t have a specific discount or loyalty card. But based on their profile, an AI has decided that you will buy at a higher price than your friend. How does that […]