Is customer experience the evolution of brand?


In this post, we examine the relationship between customer experience and brand. Which is better at driving customer engagement and where might the Chief Customer Officer fit in to all this? In a recent article in The Drum, Joe Heapy, a co-founder of Service Design Consultancy Engine, argued that customer experience is now starting to […]

The CCO Report 2018

CCO screen

Download the CCO report 2018 The report has been compiled from a combination of research and interviews conducted by Talecco with thought leadership provided by Comotion. It’s aimed at providing a definitive resource for any company that is wishing to become more customer-led and to genuinely put the customer at the heart of their business. […]