At a recent Comotion Breakfast Briefing, Stephen Ingledew, who until recently was the Managing Director, Customers and Marketing at Standard Life, presented ‘Five key steps in developing a customer driven business’ based on his many years of experience and lessons with established financial services businesses. Most recently this was with Standard Life, where he led the transformation of the marketing […]
Thoughts
Forget structure – organise around the customer!
As a statement of intent, creating a Chief Customer Officer, Head of Customer Experience or similar role, helps organisations to switch from their traditional product/service orientation to one focused on customer value. But what organisational structure should go with the new role? A ‘full-fat’ CCO with a department of customer evangelists, or a more agile […]
Understanding the Customer; building better conversations through deeper insight
At a recent Comotion Breakfast Briefing, Stephen Ingledew, who until recently was the Managing Director, Customers and Marketing at Standard Life, presented ‘Five key steps in developing a customer driven business’ based on his many years of experience and lessons with established financial services businesses. Most recently this was with Standard Life, where he led the transformation of the marketing […]
Developing a Customer Driven Business: The internal challenges
At a recent Comotion Breakfast Briefing, Stephen Ingledew, who until recently was the Managing Director, Customers and Marketing at Standard Life, presented ‘Five key steps in developing a customer driven business’ based on his many years of experience and lessons with established financial services businesses. Most recently this was with Standard Life, where he led the transformation of the marketing and customer functions […]
Annette Höher-Bäuerle on what it takes to keep a promise
A year and a half ago, we made a promise to our customers. Usually, in case our customers are not happy when they arrive in their hotel, they tend to tell us only after their holiday. This makes it quite difficult to help them while they’re on holiday and provide them with the best time […]
An interview with Rob Millar at Verdict Financial
Written by Daoud Fakhri. The original article can be found here In October 2016 we spoke to Rob Millar, managing director of Comotion Consulting, about his work setting up an “innovation engine” at a major UK retail bank to help drive transformation and change at the bank. What is an innovation engine, and how has this helped the bank […]
Comotion Consulting is shortlisted for the Management Consultancy Awards 2017
Today we are very proud to announce that we have been shortlisted by the Management Consulting Association. The winner is announced in April, and there are still interviews to go, but irrespective it is a fabulous accolade for the team. It has taken us just under 4 years to get here, having started with a […]
Comotion Presents: Scary CX Stories Part 2
Day 2, rage against the machine! In honour of the upcoming Halloween festivities, our team at Comotion will be sharing some of their own CX stories – some terrifyingly great, others rather petrifyingly awful. Our second part comes from Sofia Reimchen, who experienced first-hand what happens when you replace humans with machines at vital stages of […]
Comotion Presents: Scary CX Stories Part 1
Day 1, now THAT’s a thriller! In honour of the upcoming Halloween festivities, our team at Comotion will be sharing some of their own CX stories – some terrifyingly great, others petrifyingly awful. Our first story comes from Nish Kotak, our great connector, and this one’s about a scarily good insurance experience: “I recently switched […]
How to double the size of your business by becoming a true customer led organisation
We recently hosted our Chief Customer Officer Breakfast Autumn Briefing at the Shard. Our keynote speaker was Kerry Prince, Portfolio Director at Reed Exhibitions, who we invited to tell of her experiences transforming a brand within the organisation. Kerry has been tasked with taking one of the core events within the Reed Exhibition portfolio that […]
Turning Commercial Success into Industry Recognition
Over the past two months, we are really proud to announce that three of our clients have been nominated as finalists at awards ceremonies. Lloyds Commercial bank has just received its second award nomination at the Financial Innovation Awards for P.AC.E – the agile delivery platform that we built together, which allows the bank to take ideas on a piece […]
When thinking about the customer – Is McKinsey becoming too operational?
It is with a slight sense of trepidation that I start a blog by suggesting that the world’s most venerable strategy house may be thinking too operationally. However, having just read “The CEO Guide to customer experience”, the aim is to make that very argument. I will start with a pure supposition that, during the […]
What do great customer centred Digital products look like? Meet Zwift…
I never would have believed exercising indoors on a bike could be so much fun. I will explain. I have always had two great interests; general geekery and cycling. When I was two years old, I demanded to be allowed to watch the first moon landing. Growing up, I played with electronics and chemistry sets, […]
Why you need an HR strategy for your bots
When I go into my local coffee shop, they greet me and ask me if I want my usual coffee (latte if you are offering). Usually I say yes, but occasionally I go for something different like a mint tea. This usually gets the response of a raised eyebrow or a comment about trying to […]
Evolution, not Transformation: Fixing Change for the Digital Age
We need to talk about transformation. In the age of Digital, it’s broken. Let’s take a look at the transformation paradigm: change is happening, whether we are talking about big, disruptive innovation that entirely alters your customers’ expectations, or there’s an accumulation of smaller things which are slowly rendering you ineffective, vulnerable to your competition […]
What I learned at a CX Insurance Conference
What I learned at a CX Insurance Conference I recently attended the CX Insurance conference in London – excellently hosted by Kim Palfrey and the team at IQPC. From a customer experience (CX) perspective, this sector has always fascinated me in terms of what it could potentially become. So we spent an afternoon putting together […]
Have a peek at our work with Lloyds Banking Group
Our work with Lloyds Banking Group: P.AC.E from Comotion on Vimeo.
Can a conference deliver a brilliant customer experience?
I am very fortunate to live in London and attend many conferences, briefings and networking events on a weekly basis. It’s a core part of my business dna. I attend events with several objectives: to gain knowledge, to build my network, to be challenged in my thinking and hopefully be inspired. Every conference I attend […]
Speaking machine with the PA
So – just had a fabulous conversation with Andrew Ingram, personal assistant to SC, who I am presently talking to about a consulting role. Having agreed with SC about what time I am talking to him, Andrew then emailed me to say that SC was busy at that time, therefore, could I book another time to […]
Aligning CX to Corporate Goals
Marketforce asked me to think about how a company should align its customer experience to your corporate goals so suggested the following article: