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2nd February 2018  |  By  |  In Case study, Measurement, Strategy

Reinventing the exhibitions business

BRIEF Infosecurity Europe is one of 500 events organised by Reed Exhibitions worldwide. The Reed Exhibitions business had reached a plateau with a number of its international Trade Shows. Whilst competitors were continuing to grow, the client faced ongoing growth constraints. The business accepted that there was a need to break old habits and asked […]

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