Customer experience is widely predicted to overtake product and price as the key battleground for companies by 2020 and will become the main way to differentiate your business and give you a competitive edge. And as we’ve seen in the age of social media, your brand is either broken or built on its customer experience. […]
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Meet Up: The Power of Stories and If the Customer Wins Nobody Loses
When Oedipus travelled to Thebes, the Sphinx posed the riddle to him: what walks on four legs in the morning, two in the afternoon and three in the evening? The answer was a human being: a baby crawls on all fours, adults walk upright on two legs, and the third leg is that of a […]
Top 5 Reasons Why Your Innovation Programme is Broken
We all know the story: The board of directors has said, ” We must be more innovative!” And after a lengthy process and all due consideration the company has launched an industry leading “Innovation Programme” But after 6 months: The board is unhappy. The CEO is unhappy. And the CFO is especially unhappy. Your innovation program isn’t […]
Meet Up: HSBC secondment & achieving success through CX
The snow and transport mayhem caused by the ‘Beast from the East’ came and went last week. While not exactly the winter storm common in parts of Siberia or (spoiler alert) coming up in the next season of Game of Thrones, the hostility of nature could not stop our second Comotion Meet Up from occurring. […]