Download the Chief Customer Officer report 2018

The report has been compiled from a combination of research and interviews conducted by Talecco with thought leadership provided by Comotion. It’s a definitive resource for any company that is wishing to become more customer-led and to genuinely put the customer at the heart of their business.

It’s an exciting time to be working with businesses that wish to become more customer-led. 2018 has seen another exponential growth in the number of chief customer officers and senior customer executives. This report shows that they are coming from a broader set of backgrounds and represent an increasing number of sectors than ever before.

The research and thought leadership clearly explains why appointing such a person offers new challenges for business. The new combination of responsibilities, technologies and internal functions that might be affected by such an appointment requires new thinking from both the organisation and the individual going into the role.

We hope you find the data interesting, the interviews insightful and the articles thought-provoking. They will develop your thinking around the people you may wish to hire and the role you need them to be doing.

We’d love to hear your views, comments and challenges so do get in touch.

This is just one of our yearly chief customer officer reports we publish, you can see 2017’s here and 2019‘s here.

Download the report here

Article by Emiljan Gega