Do you really understand your customers?
In today’s increasingly competitive market place, understanding the psychology and motivations behind your customers’ behaviours is key in offering a valuable experience…but so many of us still struggle to achieve this.
So how do you go about it? What does good (and bad) look like?
Following on from his packed talk at the recent AEO forum, Ben Smithwell (TEDx speaker, customer insight and experience expert) shares an essential guide for marketers, and how you can get kick-started with customer insight.