Taking first steps
To take your first steps, you need to know where you are today, where you want to go tomorrow and how to get there. To do this, we have designed the Comotion CX Maturity Model that measures you against six core pillars:
- Customer strategy - do you have one and how good is it?
- Insight - do you understand your customers and their needs?
- Design - are you able to design the solutions and experiences to fulfil those needs?
- Delivery - can your business delivery new solutions?
- Measurement - can you measure success and act upon change?
- Culture - do you have the right team to make your customers happy?
For each pillar, we will score you on a scale of 1 to 5, based on what you say and what you do, to your plan of action and how you compare against peers. We will work with you to understand your ambition and appetite for change so that we can define what you want to achieve. We will then build a roadmap together that will help you understand how to achieve your goals.
The maturity assessment provides a foundation that gives you:
- Clarity on what you need to do and why you need to do it
- A focused plan of action, based around your business goals
- Immediate next steps that can help you prove by doing and gain buy-in to build a self-funding business case
- A benchmark that you can measure over time and use to build business cases for future investment