A year and a half ago, we made a promise to our customers. Usually, in case our customers are not happy when they arrive in their hotel, they tend to tell us only after their holiday. This makes it quite difficult to help them while they’re on holiday and provide them with the best time […]
Supporting your transformation
Our transformation framework provides an overall approach to help us walk with you on the journey as you move from product-led to becoming a true customer-led business.
Play the video to hear how we helped Southern Water start their journey.
Working with the world-renowned CX practitioner, Sean Risebrow, we have taken over 20 years of active customer experience knowledge and insight to develop our five step framework for delivering a customer-led transformation. This approach uses industry standard tools and techniques to remove the complications within complex organisations and build significant value. For details of how you could benefit from using this framework, please contact us.
At a recent Comotion Breakfast Briefing, Stephen Ingledew, who until recently was the Managing Director, Customers and Marketing at Standard Life, presented ‘Five key steps in developing a customer driven business’ based on his many years of experience and lessons with established financial services businesses. Most recently this was with Standard Life, where he led the transformation of the marketing […]
Customer experience is widely predicted to overtake product and price as the key battleground for companies by 2020 and will become the main way to differentiate your business and give you a competitive edge. And as we’ve seen in the age of social media, your brand is either broken or built on its customer experience. […]