Supporting your transformation

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How do you transform?

Our transformation framework provides an overall approach to help us walk with you on the journey as you move from product-led to becoming a true customer-led business.

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Play the video to hear how we helped Southern Water start their journey.

Working with the world-renowned CX practitioner, Sean Risebrow, we have taken over 20 years of active customer experience knowledge and insight to develop our five step framework for delivering a customer-led transformation. This approach uses industry standard tools and techniques to remove the complications within complex organisations and build significant value. For details of how you could benefit from using this framework, please contact us.

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Our thoughts
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Developing a Customer Driven Business: Core concepts and practical steps

At a recent Comotion Breakfast Briefing, Stephen Ingledew, who until recently was the Managing Director, Customers and Marketing at Standard Life, presented ‘Five key steps in developing a customer driven business’ based on his many years of experience and lessons with established financial services businesses. Most recently this was with Standard Life, where he led the transformation of the marketing […]