When I’m working with a new client this is the first question I like to ask: What is your value proposition? The best responses are concise and answer 3 additional questions: Who is your customer? What is their problem? What is being exchanged? It is amazing to see that flash of terror running across their […]
Supporting your transformation
Our transformation framework provides an overall approach to help us walk with you on the journey as you move from product-led to becoming a true customer-led business.
Play the video to hear how we helped Southern Water start their journey.
Working with the world-renowned CX practitioner, Sean Risebrow, we have taken over 20 years of active customer experience knowledge and insight to develop our five step framework for delivering a customer-led transformation. This approach uses industry standard tools and techniques to remove the complications within complex organisations and build significant value. For details of how you could benefit from using this framework, please contact us.
When Oedipus travelled to Thebes, the Sphinx posed the riddle to him: what walks on four legs in the morning, two in the afternoon and three in the evening? The answer was a human being: a baby crawls on all fours, adults walk upright on two legs, and the third leg is that of a […]
Comotion’s sister company Talecco conducted in depth research into the current state of the market for CCOs. This report gives the results. Download Report It covers: What creates the need for a CCO? Customer focus and customer-led leadership are increasingly hot topics and indicators of commercial success To become customer-led requires a shift in the DNA of a […]