It is with a slight sense of trepidation that I start a blog by suggesting that the world’s most venerable strategy house may be thinking too operationally. However, having just read “The CEO Guide to customer experience”, the aim is to make that very argument. I will start with a pure supposition that, during the […]
Who are we?
We are delighted to announce that Comotion Consulting Ltd and Talecco have been acquired by Freeman, the world’s leading brand experience company. Freeman is a global leader recognised for helping clients design, plan, and deliver immersive experiences for their most important audiences. In the four years since its foundation, Comotion has built an enviable reputation […]
Branding, marketing & sales are all about the promises you make but customer experience is about the promises you keep. The way a company reflects its culture is in their value proposition. In the past marketing could make a lot of claims some of which really didn’t hold water. But now in a world of […]