Have you ever stopped for a moment, to consider if you’re more Kirk or Spock? I’m guessing probably not… It’s an idea about the battle to become customer-centric which I lovingly refer to as the Kirk Vs Spock analogy and how it’s a battle between the two to find the CX sweet spot. […]
Who have we helped?
Comotion, the consultancy who strategically transform businesses to become customer-led, has been shortlisted in the UK Housing Awards 2020 for their transformative work with Hyde Housing. At the prestigious UK Housing Awards Comotion are shortlisted for the Professional Services Provider of the year, recognising Comotion’s work with Hyde Housing to help them to become customer-led. […]
Two simple words that can feel as rude, provocative or even downright dismissive as a question. But, in the world of customer insight research, there’s arguably no better question to ask.